Simple plans in rupees. Messages at Meta rates.
Every plan includes all eight modules. Subscription covers the software; WhatsApp per-message charges are passed through at Meta rates via a prepaid wallet.
Starter
For a single business getting its first WhatsApp number live.
Billed monthly · cancel anytime
Start free- 1 WhatsApp Business number
- 3 team members
- 2,000 contacts
- Shared team inbox
- Broadcasts (pay per message)
- Template manager & sync
- Basic analytics
- Email support
Growth
For growing teams that automate lead capture, reminders and follow-ups.
Billed monthly · cancel anytime
Start free- 2 WhatsApp Business numbers
- 10 team members
- 25,000 contacts
- Everything in Starter
- Flow Builder (no-code chatbots)
- CRM Automation triggers
- Advanced analytics & agent reports
- REST API & webhooks
- Priority WhatsApp support
Scale
For agencies and multi-branch organisations running many businesses.
Volume pricing for agencies & enterprises
Talk to sales- Unlimited numbers & businesses
- Unlimited team members
- Unlimited contacts
- Everything in Growth
- Per-business isolation & billing
- Dedicated onboarding manager
- SLA & uptime commitments
- Custom integrations
All plans: + WhatsApp per-message charges at Meta rates via prepaid wallet. Prices exclude 18% GST.
What WhatsApp charges per conversation
Meta bills per 24-hour conversation, by category. Tabli passes these charges through at cost — no markup — from your prepaid wallet. The estimate is shown before every broadcast.
- Indicative India rates; follows Meta’s published pricing
- Utility templates sent inside an open service window are free
- Failed messages are refunded automatically
- Rates in other countries apply when messaging international numbers
| Category | Rate / conversation | Typical use |
|---|---|---|
| Marketing | ₹0.88 | Promotions, offers, announcements, re-engagement. |
| Utility | ₹0.125 | Order updates, fee reminders, appointment confirmations. |
| Authentication | ₹0.125 | One-time passcodes for login and verification. |
| Service | Free within 24h | Replies to customers within the 24-hour window. |
- 07 SepBroadcast · Fee reminder (12,540 × ₹0.88)− ₹11,035
- 06 SepUtility · appointment_confirm (1,212 × ₹0.125)− ₹151.50
- 05 SepTop-up · UPI · Invoice SB-2026-0912+ ₹15,000
- 04 SepRefund · 38 failed messages+ ₹33.44
Plan: Growth · ₹2,499/mo · next invoice 01 Oct · GST invoices auto-generated
Top up once. Every send is deducted transparently.
The wallet keeps WhatsApp costs predictable for owners and finance teams: you decide how much to load, see what each campaign will cost before it goes out, and get a statement that reconciles to the rupee.
- Top up by UPI, card or net bankingAny amount from ₹500. Money never expires.
- Auto top-upReload ₹5,000 when balance dips below ₹2,000, for example.
- Low-balance alertsOn WhatsApp and email, before a campaign stalls.
- GST invoices & statementsPer business, exportable to CSV for your accountant.
Billing questions, answered
Yes. Create a workspace free, explore with a demo inbox, create templates and connect your number. You pick a plan when you are ready to send real messages; monthly plans can be cancelled anytime.
WhatsApp charges per 24-hour conversation, by category. A Marketing conversation (offer, announcement) costs about ₹0.88; Utility and Authentication about ₹0.125; replies to customers within 24 hours of their message are free. Tabli passes these through at cost from your prepaid wallet — no markup.
Meta revises pricing from time to time and per country. The rates shown here are indicative for India; the wallet always uses the rate current at the time of sending, and every broadcast shows the estimate before you confirm.
Subscriptions and wallet top-ups both get GST invoices with your GSTIN. Top-ups are treated as advance; usage statements show the exact deductions by category and campaign.
Yes. Additional WhatsApp numbers and seats can be added to Starter and Growth as add-ons, or move to Scale for unlimited. Contact us for current add-on pricing.
Sending pauses gracefully — broadcasts stop at the current message, inbox replies within the free 24-hour window keep working. Top up (or enable auto top-up) and paused campaigns resume where they left off.
No. Incoming messages are free from Meta, and the inbox, contacts, templates and analytics are covered by your subscription.
Agencies on Scale get volume pricing per managed business. Registered NGOs and educational trusts can ask us about concessional plans.
Need a quote for 10+ businesses? Talk to sales
Start free. Upgrade when your first broadcast is ready.
No credit card to create a workspace. Connect your number, set up templates and pick a plan when you are ready to send.
No credit card required · Free plan for evaluation · Cancel anytime